TERMS AND CONDITIONS (TERMS OF USE)

Last updated: September 12, 2025

These Terms and Conditions (“Terms”) govern access to and use of the Goalee platform and related services (the “Service”), operated by Milva doo Beograd (“Company,” “we,” “us,” or “our”), registered at Resavska 76, Belgrade, Serbia.

By creating an account, accessing, or using any part of the Service, you (“User”) agree to be bound by these Terms on behalf of your employer or business entity (“Employer”). If you do not accept these Terms, you may not access or use the Service.

The Service is provided exclusively to business users and their authorized employees or representatives. By registering or using the Service, you confirm that you are acting on behalf of your Employer and have authority to bind your Employer to these Terms.

Please review our Privacy Policy for details on how we collect, process, and safeguard personal data. The Privacy Policy is incorporated into these Terms by reference.

1. DEFINITIONS

“Account” means a User profile registered within the Service and linked to an Employer Subscription.

“AI-Generated Content” means content (including, without limitation, text, questions, answers, or images) generated using artificial intelligence tools within the Service based on User input or uploaded Documents.

“Alternate Domain” means a domain added by an Admin to an Employer Subscription that shares the same second-level domain as the main domain but a different top-level domain (e.g., example.com with alternates such as example.co.uk, example.de).

“Badge” means a recognition token awarded in-app based on game performance, visible only to the recipient User and not shared externally.

“Bubble” refers to the no-code platform used to develop and operate the Service, serving as the primary user interface, frontend, and backend infrastructure for User registrations, interactions, and activities.

“Cognee” means the third-party RAG (Retrieval-Augmented Generation) AI memory solution used by the Service to ingest, embed, index, and retrieve content from Documents and to power document-based Q&A features. Cognee maintains its own privacy policy and terms.

“Document” means any file (including PDF), URL, or plain text submitted by a User for use in the Service, including any subsequent enrichments or additional files/links/text associated with that Document.

“Document Game” or “Goals Game with Document” means a Goals game created from a Document, for which the Service automatically produces a set of questions and answers using AI and enables Users to ask follow-up questions about the Document via the Q&A feature.

“Editors” means Doc Uploaders who are granted edit permissions by the original Doc Uploader for a given Document.

“Employer” means the business entity that purchases one or more Subscriptions to the Service and whose employees or representatives are authorized Users under these Terms.

“Game” means a Goals or Interests game available in the Service.

“Interests Game” means a game that leverages Users’ stated interests, including AI-generated images for illustrative purposes as available per Subscription tier.

“OpenAI” means the third-party artificial intelligence provider whose API may be utilized for generating quiz content and images.

“Payten” means the third-party payment processor used to process Subscription payments.

“PDF Generator API” means the third-party service used to create and deliver PDF invoices.

“Postmark by ActiveCampaign” means the third-party email delivery service used for automated transactional communications.

“Q&A Feature” means the functionality that allows Users, after completing a Document Game, to ask questions about the underlying Document material, with responses generated via the RAG AI memory solution.

“Role(s)” means the permission levels available in the Service: Standard, Doc Uploader, and Admin.

“Service” means the Goalee platform, including functionality, content, software, websites (including Commentadori, our payment interface integrating with Payten), and related materials provided by the Company.

“Subscription” means time-bounded, paid access to Service features for a defined period, purchased at the Employer level and associated with its business email domain.

“User” means an individual authorized by an Employer to access and use the Service as an employee or representative of that Employer.

2. ELIGIBILITY AND ACCOUNTS

2.1 Business Users Only. The Service is offered exclusively to business entities and their authorized employees or representatives. Registration requires a valid business email address associated with the Employer’s corporate domain. Registration using personal or generic email providers (e.g., gmail.com, yahoo.com, outlook.com) is prohibited.

2.2 Age Requirement. The Service is not intended for individuals under 18. By using the Service, you confirm you are at least 18 years old and of legal working age under applicable law.

2.3 Account Registration. Users must register an Account via the Bubble interface using a qualifying business email address and provide accurate, complete, and up-to-date information. Accounts registered with unauthorized domains may be rejected or suspended.

2.4 Free Trial Games. Upon successful registration, each new User is eligible for a free trial consisting of two games-one Goals game (without Documents) and one Interests game-to experience core features. Continued use beyond the free trial requires an active Subscription.

2.5 Activation of Company Subscription and Domain Association. Subscriptions are purchased at the Employer level and associated with the Employer’s business email domain. Any User registering with a matching business email domain under an active Subscription will be linked to that Subscription and inherit its features.

2.6 Account Security. Each User is responsible for safeguarding login credentials and for all activities under their Account. Users must promptly notify the Company of any unauthorized access or security incident.

2.7 Account Management and Termination. Employers maintain administrative control over User Accounts within their Subscription. The Company may suspend or terminate Accounts for violations of these Terms or upon Subscription expiry/termination.

2.8 No Personal or Consumer Use. The Service is not available for individual, consumer, or non-business purposes. All use must be for Employer business purposes only.

2.9 Roles and Permissions.

• Standard: May create Goals games without Documents and create Interests games; may play any available Games within the Employer’s Subscription.
• Doc Uploader: Has all Standard permissions plus may upload Documents (PDF, URL, or plain text), create Document Games, enrich existing Documents with additional files/links/text, and invite other Doc Uploaders on the same Subscription as Editors of their uploaded Document.
• Admin: Has all Doc Uploader permissions plus may add and remove Users from an active Subscription, assign Roles (Standard, Doc Uploader, Admin), and add Alternate Domains so Users from those Alternate Domains can see and play Games created by Users from the main domain. Alternate Domains must share the same second-level domain as the main domain; only the top-level domain may differ.

3. DESCRIPTION OF THE SERVICES

3.1 Overview. The Service facilitates remote team building and collaborative engagement using AI-assisted features and secure payment processing.

3.2 Platform and Technology. The Service is delivered via the Bubble no-code platform, which manages User registration, interactions, data handling, and feature delivery. All interactions with the Service, including Account creation and data storage, are handled through Bubble’s infrastructure.

3.3 Core Features.

(a) AI-Generated Quizzes and Games. The Service uses AI (including OpenAI and Cognee) to generate personalized quiz questions and answers based on User-provided information and/or uploaded Documents. Quiz content is intended for team-building and engagement-not performance evaluation or employment decisions.

(b) Document Upload, Enrichment, and AI Processing. Doc Uploaders may submit Documents as PDF files, URLs, or plain text. Upon submission, Documents are embedded into the Cognee RAG AI memory solution for indexing and retrieval. Doc Uploaders may subsequently enrich a Document by attaching additional files/links/text. The enriched content is embedded into the same Document context.

(c) Automatic Question Set. For each Document Game, the Service automatically generates up to 20 question-and-answer items. Each question includes four (4) answer options with exactly one (1) correct answer, and the order of answer options is randomized. Doc Uploaders (and any designated Editors) may review and edit the AI-generated questions and answers to correct inaccuracies, errors, or hallucinations before publishing the game. They can also generate their own question and answer sets directly from the Document.

(d) Document Q&A Feature. After completing a Document Game, Users may ask ad-hoc questions about the underlying Document using the Q&A Feature powered by Cognee. Responses are AI-generated. Per-User Q&A quotas apply by Subscription tier (see Section 4.1).

(e) User Scoring and Badges. Users may earn points for correctly answering quiz questions about their colleagues’ goals and interests. Badges and scores are available exclusively to the recipient User and are not visible to others. They are not to be used for social scoring, automated decision-making, or any employment-related purpose.

(f) AI-Generated Images. Interests Games may include AI-generated images based on profile photos and stated interests, for illustrative purposes. Images are clearly marked as AI-generated. The realism of images available depends on the Subscription tier (see Section 4.1). The Service does not use images for biometric identification or profiling.

(g) PDF Invoicing and Emails. Invoices are generated via the PDF Generator API. Transactional emails (e.g., account setup, password reset, verification codes, invoices) are delivered via Postmark by ActiveCampaign.

3.4 Document Size and Length Limits. For each uploaded file/link/text item, hard limits apply: 50 MB maximum file size and 200,000 characters maximum length. Submissions that exceed these limits may be rejected.

3.5 Game Configuration for Document Games. Doc Uploaders may configure each Document Game by: (i) setting a time limit, (ii) setting a minimum required accuracy threshold, and (iii) assigning a game name. Doc Uploaders may view detailed statistics for their Document Games, including who played, score achieved, and time to completion. These statistics are provided solely for engagement and content-quality purposes and must not be used for employment, HR, or similarly consequential decisions.

3.6 Compliance and Transparency. The Service is designed to align with the EU Artificial Intelligence Act. AI-generated images are clearly labeled; Document Q&A responses are AI-generated and may not be factually accurate. No features constitute “high-risk” AI uses or involve automated decision-making with legal or similarly significant effects. Badges and scoring do not constitute social scoring. For data processing and privacy rights, see the Privacy Policy.

3.7 Service Updates and Availability. We may update, enhance, add, or remove features at any time to improve performance, comply with laws, or address security/operational needs.

3.8 Beta / Coming-Soon Features. From time to time, we may make beta, preview, or “coming soon” features available (e.g., for Premium Users: pasting intranet links from private networks such as SharePoint, Confluence, OneDrive, and exporting Document Game data to Excel). Such features are provided on an as-is, no-warranty basis, may be subject to additional terms, and there is no guarantee of release, timing, or continued availability.

4. SUBSCRIPTION TERMS, PAYMENT, AND REFUNDS

4.1 Tiers, Duration, Features, and Quotas. Subscriptions operate on a tiered, per-User basis and may be purchased for 30 days, 180 days (10% discount), or 365 days (20% discount). Subscriptions are purchased at the Employer level and associated with the Employer’s business email domain. Unless otherwise stated, quotas are per User under the active Subscription. A minimum of five (5) User seats is required per Subscription; up to 1,000,000 seats are supported.

Tier Names:

• Basic (formerly Tier 3)
• Pro (formerly Tier 2)
• Premium (formerly Tier 1)

Included Monthly Quotas & Features (per User):

Basic

• Goals Games (without Documents): 10 per month
• Goals Games (with Documents): Not included
• Interests Games: 2 per month with non-realistic AI image generation
• Document Q&A after Games: Not applicable (no Document Games included)

Pro

• Goals Games (without Documents): 20 per month
• Goals Games (with Documents): 10 per month
• Interests Games: 2 per month with realistic AI image generation
• Document Q&A after Games: Up to 50 questions per completed Document Game (per User)

Premium

• Goals Games (without Documents): 30 per month
• Goals Games (with Documents): 20 per month
• Interests Games: 3 per month with realistic AI image generation
• Document Q&A after Games: Unlimited questions per completed Document Game (per User)

Notes: (i) Quotas apply to creation/usage within the Subscription and may be further limited by Role permissions; (ii) availability of Document Games requires Doc Uploader/Admin permissions; (iii) playing any available Game is permitted for all Roles; (iv) additional limits or fair-use policies may apply to prevent abuse.

4.2 Pricing (USD, per User). Prices are exclusive of taxes and payment processor fees and may be updated for new purchase periods (see Section 4.10).

Basic

• 30 days: $0.99
• 180 days: $5.35 (10% discount)
• 365 days: $9.50 (20% discount)

Pro

• 30 days: $2.99
• 180 days: $16.15 (10% discount)
• 365 days: $28.70 (20% discount)

Premium

• 30 days: $4.99
• 180 days: $26.95 (10% discount)
• 365 days: $47.90 (20% discount)

4.3 Company-Level Subscription and User Assignment. When a User registers or is added, the Service matches the User’s business email domain with the Employer’s active Subscription(s). Verification may require a one-time code sent to the User’s work email. If seats are available, the User is granted access per the applicable tier.

4.4 Multiple Concurrent Subscriptions. An Employer may maintain multiple Subscriptions for the same domain. New Users are assigned to the oldest active Subscription first (by activation date) until its seat quota is reached, then to newer Subscriptions with available seats.

4.5 Upgrades and Feature Inheritance. Prior to expiry, an Employer may upgrade a Subscription by increasing the tier, extending the term, and/or adding seats. Upon upgrade, all Users under that Subscription immediately inherit the upgraded features and quotas.

4.6 Payment Processing. All payments are processed through Payten, a PCI DSS-compliant gateway. We do not store or process payment card data directly. By submitting payment information, Employers authorize Payten and the Company to process fees and related charges.

4.7 Free Trial. Each new User is entitled to a free trial of three games (one Goals game without Documents, one Goals game with Documents and one Interests game). Continued use requires an active, paid Subscription.

4.8 Invoicing. Invoices are generated via PDF Generator API and provided to the authorized Employer representative.

4.9 Subscription Expiry, Upgrades, and Resubscription. Subscriptions are purchased for a fixed term and do not automatically renew. Employers may upgrade a current Subscription to a longer duration prior to expiry (subject to the 365-day maximum). Upon expiry, User access to paid features ceases. Users may regain full access by purchasing a new Subscription under Section 4.3. Account data retention is governed by the Privacy Policy.

4.10 Changes to Fees. We may modify pricing for new periods or future Subscriptions. Changes do not affect a current, already-paid term.

4.11 Refunds. Subscription payments are generally non-refundable, except as required by law or in the case of a proven billing error reported within 14 days of the transaction. Approved refunds will be processed to the original payment method when possible.

4.12 Cancellations. Subscriptions are pre-paid for the term selected and may be canceled at any time; cancelation does not entitle the Employer or Users to a pro-rata refund unless required by law.

5. USER OBLIGATIONS AND ACCEPTABLE USE

5.1 Lawful Use. Users must use the Service only for lawful purposes and in compliance with all applicable laws and regulations.

5.2 Business Purpose. Use of the Service is solely for Employer business purposes.

5.3 Accurate Information. Users must provide and maintain accurate and current information and must not impersonate others.

5.4 Appropriate Conduct. Users must not engage in conduct that could damage, disable, impair, or interfere with the Service or other Users’ experiences.

5.5 Documents and Upload Warranties (Doc Uploaders/Admins). By submitting any Document (including URLs and plain text) or enriching an existing Document, you represent and warrant that: (i) you have all necessary rights, consents, and authorizations to submit the content; (ii) the content does not infringe, misappropriate, or violate any third-party rights (including intellectual property, privacy, or confidentiality obligations); (iii) the content does not include unlawful, harmful, or malicious material; and (iv) you will not submit content that includes special categories of personal data or confidential information without a lawful basis and appropriate authorization from the data controller.

5.6 Review and Editing of AI Content (Doc Uploaders/Admins). For Document Games, you are responsible for reviewing and editing the AI-generated questions and answers before publishing. You must correct inaccuracies, errors, or hallucinations and ensure the content is appropriate for your audience and compliant with Employer policies.

5.7 AI Content Use Limitations. Users understand that AI-generated questions, answers, and images may be inaccurate or incomplete. Users must not rely on AI-generated content as authoritative, use it in a deceptive or defamatory manner, or employ it for employment-related or other consequential decision-making.

5.8 No Social Scoring or Automated Decision-Making. Badges, points, scores, statistics (including who played, scores, and completion times), and any other gamification elements are for engagement only and must not be used for employment evaluation, automated decision-making, or social scoring in violation of the EU AI Act or applicable law.

5.9 Prohibited Uses. Users may not: (i) register with personal/generic email domains; (ii) reverse engineer, copy, or attempt to derive source code; (iii) circumvent or interfere with security features; (iv) upload malware or harmful code; (v) violate the rights of any User, Employer, or third party; or (vi) use the Service in a manner that could expose the Company or others to legal liability.

5.10 Employer Oversight. Employers are responsible for all activity under their Subscription and for ensuring Users’ compliance with these Terms, including Role permissions and Document handling rules.

6. INTELLECTUAL PROPERTY AND AI-GENERATED CONTENT

6.1 Platform Ownership. The Service (including software, databases, functionality, design, user interface, and underlying infrastructure, including Bubble-enabled components) and all content created by the Company are owned by or licensed to Milva doo Beograd and protected by intellectual property laws. Except as expressly provided, no rights are transferred to Users or Employers.

6.2 User Content and Documents. Users and Employers retain all rights in the original data and content they submit (e.g., profiles, goals, interests, Documents). By providing User Content or Documents, Employer and User grant the Company a non-exclusive, worldwide, royalty-free license to use, host, store, reproduce, process, and display such content solely to operate and provide the Service (including via third-party providers such as Cognee, OpenAI, PDF Generator API, Payten, and Postmark by ActiveCampaign).

6.3 AI-Generated Content.

(a) Definition. AI-Generated Content includes text, questions, answers, and images generated within the Service using AI (including OpenAI and Cognee).

(b) AI-Generated Questions/Answers. For Document Games, the Service generates 20 questions with four answer options each and randomized order. Doc Uploaders/Editors are responsible for review and edits prior to publication. AI outputs may be inaccurate; the Company disclaims responsibility for reliance on such outputs.

(c) AI-Generated Images. Depending on tier, images may be non-realistic or realistic. Users must not use AI-generated images unlawfully or deceptively, must respect labeling requirements, and must not remove or obscure any markings identifying content as AI-generated. Employer may impose additional internal restrictions.

(d) Intended Use. AI-Generated Content is intended for in-app engagement only and is not professional advice or factual certification.

6.4 Restrictions. Users and Employers may not (a) decompile or reverse engineer the Service; (b) use the Service or its content beyond authorized scope; or (c) remove, obscure, or alter proprietary notices or AI transparency labels.

6.5 Third-Party Rights. The Service incorporates third-party technologies and services (including Bubble, Cognee, OpenAI, PDF Generator API, Payten, and Postmark by ActiveCampaign). Rights in such technologies remain with their respective owners.

7. DISCLAIMERS AND LIMITATION OF LIABILITY

7.1 “As Is”. The Service, including AI-Generated Content, is provided “as is” and “as available” without warranties of any kind. We do not warrant that the Service will be uninterrupted, error-free, or secure, or that defects will be corrected.

7.2 AI Accuracy. All outputs (including questions, answers, and images) are based on User inputs and AI processing. We make no representation as to the accuracy, completeness, or suitability of any AI-Generated Content. Users are solely responsible for evaluating and determining appropriate use.

7.3 No Professional Advice. The Service does not provide professional, legal, HR, or employment advice. Users and Employers are responsible for compliance with applicable requirements in their jurisdictions.

7.4 Limitation of Liability. To the maximum extent permitted by law, the Company and its affiliates, suppliers, and licensors shall not be liable for any indirect, incidental, special, consequential, or punitive damages, or loss of profits, revenues, data, use, goodwill, or other intangible losses arising from or related to: (a) use or inability to use the Service; (b) any conduct or content of any User or third party; (c) any AI-Generated or other content obtained through the Service; or (d) unauthorized access to or alteration of User Content. The aggregate liability of the Company for claims arising out of or related to these Terms or the Service shall not exceed the total fees paid by the Employer for the Subscription during the twelve (12) months preceding the event giving rise to the claim.

7.5 Jurisdictional Limits. Some jurisdictions do not allow certain warranty exclusions or liability limitations; the above applies to the maximum extent permitted by law.

8. COMPLIANCE AND REGULATORY REFERENCES

8.1 Privacy and Data Protection. The Privacy Policy, incorporated by reference, governs our collection, processing, storage, and cross-border transfer of personal data and details data subject rights under applicable law (including GDPR and CCPA/CPRA).

8.2 EU AI Act and Transparency. The Service is designed with AI transparency in mind. AI-generated images are labeled; Document Q&A responses are AI-generated. Features avoid social scoring and automated decision-making with legal or similarly significant effects. Users and Employers agree not to repurpose any feature for prohibited or high-risk AI applications under the EU AI Act.

8.3 Third-Party Providers. The Service uses third-party providers, including Bubble, Cognee (RAG AI memory), OpenAI, PDF Generator API, Payten, and Postmark by ActiveCampaign. Use of these services is subject to their terms and policies. We endeavor to select providers that align with applicable data protection requirements.

9. GOVERNING LAW AND DISPUTE RESOLUTION

9.1 Governing Law. These Terms are governed by the laws of the Republic of Serbia, without regard to conflict-of-law rules.

9.2 Jurisdiction and Venue. The courts of Serbia have exclusive jurisdiction to resolve disputes arising out of or in connection with these Terms. If a dispute cannot be resolved through the courts of Serbia within a reasonable period, either party may refer the dispute to binding arbitration under the rules of the International Court of Arbitration, the London Court of International Arbitration, or the Permanent Court of Arbitration, as mutually agreed. The language of arbitration shall be English; the place of arbitration shall be specified in the notice of arbitration.

9.3 Equitable Relief. Either party may seek interim or equitable relief in any court of competent jurisdiction to prevent imminent harm or preserve the status quo pending dispute resolution.

10. MODIFICATIONS AND TERMINATION

10.1 Changes to Terms. We may modify or update these Terms at any time. Material changes will be communicated via the Service or email to registered Users. Continued use after changes are posted constitutes acceptance.

10.2 Termination by Company. We may suspend or terminate access to the Service or specific Accounts at any time, with or without notice, for violations of these Terms, unlawful conduct, or technical/security reasons.

10.3 Termination by Employer. An Employer may terminate a Subscription at any time by notice to the Company; termination does not entitle the Employer or Users to any refund except as expressly provided in these Terms or required by law.

10.4 Effect of Termination. Upon termination or expiry, access to paid features ceases. Sections 6, 7, 8, 9, and 10.4 survive termination.

11. GENERAL PROVISIONS

11.1 Entire Agreement. These Terms, together with any order forms and the Privacy Policy, constitute the entire agreement between the Company and the Employer (and its Users) with respect to the Service and supersede prior agreements.

11.2 Severability. If any provision is unlawful, void, or unenforceable, the remaining provisions remain in full force.

11.3 Assignment. The Company may assign or transfer its rights or obligations under these Terms without restriction. Users/Employers may not assign or transfer their rights or obligations without our prior written consent.

11.4 No Waiver. Failure to enforce any right or provision is not a waiver of such right or provision.

11.5 Notices and Contact. All notices to the Company must be provided via email to office@goale3.com or via the contact form on the website if applicable. Notices from the Company will be sent to registration email addresses. Transactional/service emails are delivered by Postmark by ActiveCampaign on our behalf.

11.6 Force Majeure. The Company is not liable for failure to perform due to events beyond its reasonable control, including acts of God, war, natural disasters, strikes, power outages, or third-party service disruptions.